Client
This is Jungle
year
2022
2022
DISCIPLINE
Brand Design
A radical approach to transparency within the fit-out industry
Project Description
Project Description
Project Description
Jungle are the first B—Corp affiliated and Certified Carbon Neutral Construction business [Certified Mar 23]. This required a visual identity to convey their innovative new-wave culture and industry leading sustainability practices.
The verbal and visual identity centre's on the strategic platform of ‘Radically Transparent’, referencing Jungle's radical approach to informing clients of their exact profit margins on each project, as well as actively naming their supply partners; a level of transparency seldom seen within the construction industry.
Having worked within the construction industry for a combined period of 60+ years, the Jungle team saw the opportunity to shake things up. To operate with a more open, trustworthy approach in an industry full of hidden pricing and supply chains.
This radical direction required a visual identity to reinforce their contemporary operating model and ensure stand out amongst the large corporate operations within the industry.
Jungle are the first B—Corp affiliated and Certified Carbon Neutral Construction business [Certified Mar 23]. This required a visual identity to convey their innovative new-wave culture and industry leading sustainability practices.
The verbal and visual identity centre's on the strategic platform of ‘Radically Transparent’, referencing Jungle's radical approach to informing clients of their exact profit margins on each project, as well as actively naming their supply partners; a level of transparency seldom seen within the construction industry.
Having worked within the construction industry for a combined period of 60+ years, the Jungle team saw the opportunity to shake things up. To operate with a more open, trustworthy approach in an industry full of hidden pricing and supply chains.
This radical direction required a visual identity to reinforce their contemporary operating model and ensure stand out amongst the large corporate operations within the industry.
Jungle are the first B—Corp affiliated and Certified Carbon Neutral Construction business [Certified Mar 23]. This required a visual identity to convey their innovative new-wave culture and industry leading sustainability practices.
The verbal and visual identity centre's on the strategic platform of ‘Radically Transparent’, referencing Jungle's radical approach to informing clients of their exact profit margins on each project, as well as actively naming their supply partners; a level of transparency seldom seen within the construction industry.
Having worked within the construction industry for a combined period of 60+ years, the Jungle team saw the opportunity to shake things up. To operate with a more open, trustworthy approach in an industry full of hidden pricing and supply chains.
This radical direction required a visual identity to reinforce their contemporary operating model and ensure stand out amongst the large corporate operations within the industry.
Responsibilities
Responsibilities
Responsibilities
— Design Direction
— Brand Strategy
— Brand Identity
— Copywriting
— Design Direction
— Brand Strategy
— Brand Identity
— Copywriting
— Design Direction
— Brand Strategy
— Brand Identity
— Copywriting
Thank you to Joe, Matt, Graham and the Jungle team for the trust and the opportunity.
Thank you to Joe, Matt, Graham and the Jungle team for the trust and the opportunity.
Thank you to Joe, Matt, Graham and the Jungle team for the trust and the opportunity.
Credits
Credits
Credits
Agency
Agency
Agency
EDNA
EDNA
EDNA
