profile

Profile

I craft thoughtful design solutions that connect brands with people. Grounded in strategic thinking and driven by clarity and simplicity, my work spans brand creation, visual identity and custom typography.

Collaborating closely with brands and leading design agencies, I shape ideas into purposeful, effective and enduring design solutions that resonate with and captivate their intended audiences.

I craft thoughtful design solutions that connect brands with people. Grounded in strategic thinking and driven by clarity and simplicity, my work spans brand creation, visual identity and custom typography.

Collaborating closely with brands and leading design agencies, I shape ideas into purposeful, effective and enduring design solutions that resonate with and captivate their intended audiences.

Experience

Craig Ward [ward.studio]

Only

Blood

YeahNice

Relative

Elmwood London

Edit

Craig Ward [ward.studio]

Only

Blood

YeahNice

Relative

Elmwood London

Edit

Analogue

Kenyon Weston

Edna

Likely Story

Gorilla
+ more

Analogue

Kenyon Weston

Edna

Likely Story

Gorilla
+ more

Selected Clients

ASICS

adidas

The Coca-Cola Company

[Coca-Cola, Schweppes, Fanta]

Danone

GSK

ASICS

adidas

The Coca-Cola Company

[Coca-Cola, Schweppes, Fanta]

Danone

GSK

Haleon

Mars

Brown-Forman

Mattel

Nickelodeon

Upfield

+ more

Haleon

Mars

Brown-Forman

Mattel

Nickelodeon

Upfield

+ more

How I operate

As an independent designer, I operate on a project basis. Providing creative direction and delivering projects with the help of trusted and proven specialist partners when required.


For studio and agency bookings, I'm available as both a senior designer and a [hands-on] design director. Equally as comfortable leading projects as I am working within a design team, and always ready to get stuck in to the nitty gritty.

For studios and agencies based within the U.K. I operate on a remote–first basis. If the project requires it, the occasional day in studio is certainly not out of the question if I can make it work with other commitments.

For Manchester–based bookings, there is potential for a hybrid arrangement.


It's not lost on me that some of the best work gets made when everyone is in the room together. Collaboration is of the upmost importance in our industry and I love the vibe of an energised studio. However, I have the ability to seamlessly integrate within design teams and be equally as effective when working remotely.

As an independent designer, I mostly operate on a project basis. Providing creative direction and delivering projects with the help of trusted and proven specialist partners when required.


For studio and agency bookings, I'm available as both a senior designer and a [hands-on] design director. Equally as comfortable leading projects as I am working within a design team, and always ready to get stuck in to the nitty gritty.

For studios and agencies based within the U.K. I operate on a remote–first basis. If the project requires it, the occasional day in studio is certainly not out of the question if I can make it work with other commitments.

For Manchester–based bookings, there is potential for a hybrid arrangement.


It's not lost on me that some of the best work gets made when everyone is in the room together. Collaboration is of the upmost importance in our industry and I love the vibe of an energised studio. However, I have the ability to seamlessly integrate within design teams and be equally as effective when working remotely.

Capabilities

Disciplines

Disciplines

Design Direction
Art Direction
Brand Design
Brand Strategy

Design Direction
Art Direction
Brand Design
Brand Strategy


Design Direction
Art Direction
Brand Design
Brand Strategy

Brand + visual identity

Brand + visual identity

Naming

Brand campaign

Brand collateral

Logo design

Packaging design

Visual identity system

Guidelines + Toolkit

Copywriting + TOV

Website development

Animation


Naming

Brand collateral
Logo design

Packaging design

Visual identity system

Guidelines + Toolkit

Copywriting + TOV

Website development

Animation

Typography

Typography

Type design

Custom typography

Logotype + Wordmark

Type design

Custom typography

Logotype + Wordmark


Type design

Custom typography

Logotype + Wordmark

TL:DR

TL:DR

Freelance senior designer available for new projects from October 2025.

Freelance senior designer available for new projects from October 2025.