profile
Profile
I craft thoughtful design solutions that connect brands with people. Grounded in strategic thinking and driven by clarity and simplicity, my work spans brand creation, visual identity and custom typography.
Collaborating closely with brands and leading design agencies, I shape ideas into purposeful, effective and enduring design solutions that resonate with and captivate their intended audiences.
I craft thoughtful design solutions that connect brands with people. Grounded in strategic thinking and driven by clarity and simplicity, my work spans brand creation, visual identity and custom typography.
Collaborating closely with brands and leading design agencies, I shape ideas into purposeful, effective and enduring design solutions that resonate with and captivate their intended audiences.
Experience
Craig Ward [ward.studio]
Only
Blood
YeahNice
Relative
Elmwood London
Edit
Craig Ward [ward.studio]
Only
Blood
YeahNice
Relative
Elmwood London
Edit
Analogue
Kenyon Weston
Edna
Likely Story
Gorilla
+ more
Analogue
Kenyon Weston
Edna
Likely Story
Gorilla
+ more
Selected Clients
ASICS
adidas
The Coca-Cola Company
[Coca-Cola, Schweppes, Fanta]
Danone
GSK
ASICS
adidas
The Coca-Cola Company
[Coca-Cola, Schweppes, Fanta]
Danone
GSK
Haleon
Mars
Brown-Forman
Mattel
Nickelodeon
Upfield
+ more
Haleon
Mars
Brown-Forman
Mattel
Nickelodeon
Upfield
+ more
How I operate
As an independent designer, I operate on a project basis. Providing creative direction and delivering projects with the help of trusted and proven specialist partners when required.
For studio and agency bookings, I'm available as both a senior designer and a [hands-on] design director. Equally as comfortable leading projects as I am working within a design team, and always ready to get stuck in to the nitty gritty.
For studios and agencies based within the U.K. I operate on a remote–first basis. If the project requires it, the occasional day in studio is certainly not out of the question if I can make it work with other commitments.
For Manchester–based bookings, there is potential for a hybrid arrangement.
It's not lost on me that some of the best work gets made when everyone is in the room together. Collaboration is of the upmost importance in our industry and I love the vibe of an energised studio. However, I have the ability to seamlessly integrate within design teams and be equally as effective when working remotely.
As an independent designer, I mostly operate on a project basis. Providing creative direction and delivering projects with the help of trusted and proven specialist partners when required.
For studio and agency bookings, I'm available as both a senior designer and a [hands-on] design director. Equally as comfortable leading projects as I am working within a design team, and always ready to get stuck in to the nitty gritty.
For studios and agencies based within the U.K. I operate on a remote–first basis. If the project requires it, the occasional day in studio is certainly not out of the question if I can make it work with other commitments.
For Manchester–based bookings, there is potential for a hybrid arrangement.
It's not lost on me that some of the best work gets made when everyone is in the room together. Collaboration is of the upmost importance in our industry and I love the vibe of an energised studio. However, I have the ability to seamlessly integrate within design teams and be equally as effective when working remotely.
Capabilities
Disciplines
Disciplines
Design Direction
Art Direction
Brand Design
Brand Strategy
Design Direction
Art Direction
Brand Design
Brand Strategy
Design Direction
Art Direction
Brand Design
Brand Strategy
Brand + visual identity
Brand + visual identity
Naming
Brand campaign
Brand collateral
Logo design
Packaging design
Visual identity system
Guidelines + Toolkit
Copywriting + TOV
Website development
Animation
Naming
Brand collateral
Logo design
Packaging design
Visual identity system
Guidelines + Toolkit
Copywriting + TOV
Website development
Animation
Typography
Typography
Type design
Custom typography
Logotype + Wordmark
Type design
Custom typography
Logotype + Wordmark
Type design
Custom typography
Logotype + Wordmark
TL:DR
TL:DR
Freelance senior designer available for new projects from October 2025.
Freelance senior designer available for new projects from October 2025.